/* =========================================================
   THE PSV SYSTEM · LANDING PAGE v3
   Design: editorial premium, Hebrew RTL, layered tones
   ========================================================= */

*,*::before,*::after{box-sizing:border-box}
html,body{margin:0;padding:0}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}

:root{
  --bg:#FAFAF7; --bg-cream:#F5ECD9; --bg-cream-soft:#FAF5E8; --bg-warm:#F7F2E8;
  --surface:#FFFFFF; --surface-soft:#F4F4EF;
  --ink:#0B1510; --ink-deep:#050A07;

  --text:#0F1A14; --text-2:#3D4A44; --text-3:#6B7570; --text-4:#9AA39E;
  --on-dark:#EFECE3; --on-dark-2:#C9C8BF;

  --brand:#00331D; --brand-deep:#00271A; --brand-2:#23694C; --brand-3:#4A8F6E;
  --brand-soft:#E8F0EB; --brand-glow:#B8E2C9; --sage:#8BA89B;

  --gold-1:#B8894F; --gold-2:#D4AF6A; --gold-3:#E5C98A; --gold-soft:#F5ECD9;
  --coral:#C46B4F; --coral-soft:#F5E6DE; --rose:#B85A4E; --amber:#E8A552;

  --border:#E6E6E0; --border-2:#F0F0EB; --border-dark:rgba(239,236,227,.14);

  --font-he:"Heebo","Assistant","Segoe UI",system-ui,sans-serif;
  --font-en:"Space Grotesk","Inter",system-ui,sans-serif;

  --max:1320px;
  --pad:clamp(20px,4vw,56px);

  --r-sm:10px; --r-md:16px; --r-lg:24px; --r-xl:32px;
  --shadow-s:0 1px 2px rgba(10,20,15,.04), 0 8px 24px -12px rgba(10,20,15,.08);
  --shadow-m:0 2px 6px rgba(10,20,15,.05), 0 18px 48px -24px rgba(10,20,15,.18);
  --shadow-l:0 4px 12px rgba(10,20,15,.06), 0 40px 80px -32px rgba(10,20,15,.22);
  --shadow-gold:0 20px 60px -20px rgba(184,137,79,.4);

  --grad-gold:linear-gradient(135deg,#E5C98A 0%,#D4AF6A 50%,#B8894F 100%);
  --grad-brand:linear-gradient(135deg,#23694C 0%,#00331D 100%);
  --grad-ink:linear-gradient(180deg,#0B1510 0%,#050A07 100%);
}

html,body{background:var(--bg);color:var(--text);font-family:var(--font-he);
  font-feature-settings:"kern","liga","calt";-webkit-font-smoothing:antialiased;
  text-rendering:optimizeLegibility;line-height:1.55;font-size:17px}

.grain{position:absolute;inset:0;pointer-events:none;opacity:.4;mix-blend-mode:multiply;
  background-image:url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' width='200' height='200'><filter id='n'><feTurbulence type='fractalNoise' baseFrequency='0.9' numOctaves='2' stitchTiles='stitch'/><feColorMatrix values='0 0 0 0 0.05 0 0 0 0 0.08 0 0 0 0 0.06 0 0 0 0.32 0'/></filter><rect width='100%25' height='100%25' filter='url(%23n)'/></svg>");}

img,svg{display:block;max-width:100%;height:auto}
a{color:inherit;text-decoration:none}
button{font:inherit;cursor:pointer;border:0;background:transparent;color:inherit}
hr{border:0;border-top:1px solid var(--border);margin:0}
::selection{background:var(--brand);color:var(--gold-3)}

.container{max-width:var(--max);margin:0 auto;padding-inline:var(--pad)}
.section{position:relative;padding-block:clamp(70px,9vw,140px);overflow:hidden}

.eyebrow{display:inline-flex;align-items:center;gap:10px;font-family:var(--font-he);
  font-size:13px;font-weight:500;letter-spacing:0;color:var(--text-3)}
.eyebrow .dot{width:5px;height:5px;background:var(--gold-1);border-radius:50%}
.eyebrow .num{font-family:var(--font-en);font-size:11px;color:var(--text-4);letter-spacing:.1em}

h1,h2,h3,h4{font-family:var(--font-he);font-weight:800;letter-spacing:-.01em;line-height:1.08;color:var(--text);margin:0}
h1{font-size:clamp(38px,6vw,80px);font-weight:800;letter-spacing:-.025em}
h2{font-size:clamp(30px,4.4vw,54px);letter-spacing:-.02em}
h3{font-size:clamp(22px,2.4vw,30px);letter-spacing:-.015em}
.display{font-weight:900}
.lead{font-size:clamp(17px,1.45vw,20px);color:var(--text-2);line-height:1.65;max-width:62ch}
em.accent{font-style:normal;color:var(--brand-2);font-weight:inherit}
em.accent-gold,.gold{font-style:normal;background:var(--grad-gold);-webkit-background-clip:text;background-clip:text;color:transparent}
.brand-text{color:var(--brand)} .deep-text{color:var(--ink)}
.num-tag{font-family:var(--font-en);font-size:12px;font-weight:500;color:var(--text-3);letter-spacing:.18em}

/* Buttons */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:12px;
  padding:18px 30px;border-radius:999px;font-weight:700;font-size:16px;
  transition:transform .25s cubic-bezier(.2,.7,.2,1), box-shadow .25s, background .25s, color .25s;
  position:relative;overflow:hidden}
.btn svg{width:18px;height:18px;flex:0 0 18px}
.btn-primary{background:var(--brand);color:#F5ECD9;box-shadow:0 10px 28px -8px rgba(0,51,29,.38), inset 0 0 0 1px rgba(229,201,138,.18)}
.btn-primary::before{content:"";position:absolute;inset:0;background:var(--grad-gold);opacity:0;transition:opacity .3s;border-radius:inherit}
.btn-primary::after{content:"";position:absolute;top:0;left:-120%;width:60%;height:100%;
  background:linear-gradient(100deg,transparent 20%,rgba(255,255,255,.28) 50%,transparent 80%);transition:left .7s ease}
.btn-primary span,.btn-primary svg{position:relative;z-index:1}
.btn-primary svg{transition:transform .3s}
.btn-primary:hover{transform:translateY(-2px);color:var(--ink);box-shadow:0 16px 36px -10px rgba(212,175,106,.55), inset 0 0 0 1px rgba(229,201,138,.35)}
.btn-primary:hover::before{opacity:1}
.btn-primary:hover::after{left:140%}
.btn-primary:hover svg{transform:translateX(-4px)}

/* ===== Hero CTA · idle breathing + periodic shine ===== */
.hero-ctas .btn-primary{animation:ctaFloat 3.4s ease-in-out infinite;animation-delay:.8s;will-change:transform,box-shadow}
.hero-ctas .btn-primary::after{animation:ctaShine 5.2s ease-in-out infinite;animation-delay:1.6s}
.hero-ctas .btn-primary:hover,
.hero-ctas .btn-primary:focus-visible{animation-play-state:paused}
.hero-ctas .btn-primary:hover::after{animation:none}
@keyframes ctaFloat{
  0%,100%{transform:translateY(0);box-shadow:0 10px 28px -8px rgba(0,51,29,.38), 0 0 0 0 rgba(212,175,106,0), inset 0 0 0 1px rgba(229,201,138,.18)}
  50%{transform:translateY(-5px);box-shadow:0 18px 40px -10px rgba(212,175,106,.42), 0 0 0 6px rgba(212,175,106,.08), inset 0 0 0 1px rgba(229,201,138,.32)}
}
@keyframes ctaShine{
  0%,30%{left:-120%}
  55%{left:140%}
  100%{left:140%}
}
@media (prefers-reduced-motion:reduce){
  .hero-ctas .btn-primary,.hero-ctas .btn-primary::after{animation:none}
}
.btn-ghost{background:transparent;color:var(--brand);border:1.5px solid var(--brand)}
.btn-ghost:hover{background:var(--brand);color:var(--bg-cream)}
.btn-gold{background:var(--grad-gold);color:#2a1d0a;font-weight:800}
.btn-gold:hover{transform:translateY(-2px);box-shadow:var(--shadow-gold)}
.btn-dark{background:#0F1A14;color:#F5ECD9}
.btn-dark:hover{background:#050A07}
.btn-xl{padding:22px 38px;font-size:17px}

.cta-note{font-size:13px;color:var(--text-3);margin-top:14px;display:flex;align-items:center;gap:10px}

.reveal{opacity:0;transform:translateY(28px);transition:opacity 1s cubic-bezier(.16,1,.3,1), transform 1s cubic-bezier(.16,1,.3,1)}
.reveal.in{opacity:1;transform:translateY(0)}
.reveal.r-2{transition-delay:.04s}
.reveal.r-3{transition-delay:.08s}
.reveal.r-4{transition-delay:.12s}
.reveal.r-5{transition-delay:.16s}

/* ===== NAV ===== */
.nav{position:fixed;top:0;left:0;right:0;z-index:40;padding:18px 0;
  background:rgba(250,250,247,.75);backdrop-filter:blur(14px) saturate(130%);
  -webkit-backdrop-filter:blur(14px) saturate(130%);
  border-bottom:1px solid rgba(230,230,224,.5);transition:padding .25s, background .25s}
.nav.scrolled{padding:10px 0;background:rgba(250,250,247,.92)}
.nav-inner{display:flex;align-items:center;justify-content:space-between;gap:20px}
.brand-lockup{display:flex;align-items:center;gap:12px}
.brand-mark{width:44px;height:44px;display:grid;place-items:center;background:transparent;border-radius:10px;color:var(--gold-3)}
.brand-mark svg{width:40px;height:40px}
.brand-name{display:flex;flex-direction:column;line-height:1;gap:4px}
.brand-name strong{font-family:var(--font-en);font-size:15px;font-weight:700;letter-spacing:.01em;color:var(--brand)}
.brand-name .tag{font-size:11px;color:var(--text-3);letter-spacing:0}
.brand-name .slogan{font-size:11px;color:var(--text-3);letter-spacing:0;font-weight:500}
.nav-links{display:flex;gap:28px;align-items:center}
.nav-links a{font-size:14px;color:var(--text-2);transition:color .2s;position:relative}
.nav-links a::after{content:"";position:absolute;bottom:-4px;right:0;width:0;height:1.5px;background:var(--gold-2);transition:width .3s}
.nav-links a:hover{color:var(--ink)}
.nav-links a:hover::after{width:100%}
.nav-cta{display:inline-flex;align-items:center;gap:10px;padding:11px 20px;border-radius:999px;
  background:var(--brand);color:var(--gold-3);font-size:14px;font-weight:700;
  transition:opacity .35s cubic-bezier(.2,.7,.2,1), transform .35s cubic-bezier(.2,.7,.2,1), background .2s;
  opacity:0;pointer-events:none;transform:translateX(10px)}
.nav-cta.visible{opacity:1;pointer-events:auto;transform:translateX(0)}
.nav-cta:hover{background:var(--brand-deep)}
.nav-cta::after{display:none}
.nav-cta svg{width:14px;height:14px}
@media (max-width:820px){.nav-links{display:none}}
@media (max-width:560px){.brand-name .tag,.brand-name .slogan{display:none}.brand-name strong{font-size:14px}.nav-cta{padding:9px 14px;font-size:12.5px}.nav-cta svg{width:12px;height:12px}}

/* ===== HERO ===== */
.hero{position:relative;padding-top:clamp(130px,16vw,190px);padding-bottom:clamp(80px,9vw,130px);
  background:radial-gradient(80% 60% at 75% 15%, rgba(245,236,217,.55) 0%, transparent 60%),
             radial-gradient(60% 50% at 15% 85%, rgba(232,240,235,.6) 0%, transparent 55%),
             linear-gradient(180deg,#FAFAF7 0%, #F7F5EE 100%);overflow:hidden}
.hero-mesh{position:absolute;inset:-10%;pointer-events:none;opacity:.55;z-index:0;
  background:radial-gradient(40% 30% at 20% 20%, rgba(212,175,106,.35) 0%, transparent 60%),
    radial-gradient(40% 35% at 85% 40%, rgba(139,168,155,.35) 0%, transparent 60%),
    radial-gradient(50% 40% at 50% 90%, rgba(35,105,76,.22) 0%, transparent 60%);
  filter:blur(30px);animation:meshFloat 18s ease-in-out infinite alternate}
@keyframes meshFloat{
  0%{transform:translate3d(0,0,0) scale(1)}
  50%{transform:translate3d(-2%,2%,0) scale(1.05)}
  100%{transform:translate3d(2%,-2%,0) scale(1)}
}
.hero-grid-bg{position:absolute;inset:0;pointer-events:none;opacity:.04;z-index:0;
  background-image:linear-gradient(var(--ink) 1px, transparent 1px),linear-gradient(90deg,var(--ink) 1px, transparent 1px);
  background-size:44px 44px;
  mask-image:radial-gradient(ellipse at center, black 30%, transparent 75%);
  -webkit-mask-image:radial-gradient(ellipse at center, black 30%, transparent 75%)}

.hero-inner{position:relative;z-index:2;max-width:900px;margin:0 auto;text-align:center}
.hero-inner .hero-eyebrow,.hero-inner .hero-sub,.hero-inner .hero-ctas,.hero-inner .hero-meta{margin-inline:auto}
.hero-inner .hero-ctas{justify-content:center}
.hero-inner .hero-meta{justify-content:center}
.hero-inner h1{text-align:center}
.hero-inner .hero-sub{text-align:center}

.hero-eyebrow{display:inline-flex;align-items:center;gap:10px;padding:4px 14px;
  background:var(--surface);border:1px solid var(--border);border-radius:999px;
  font-family:var(--font-he);font-size:clamp(11px,1vw,12.5px);letter-spacing:.01em;color:var(--text-2);box-shadow:var(--shadow-s);font-weight:500;max-width:min(92vw,680px);line-height:1.35;text-align:center}
.hero-eyebrow > span:last-child{white-space:normal}

.hero h1{margin-top:28px;font-size:clamp(32px,4.6vw,58px);line-height:1.18;letter-spacing:-.015em;max-width:22ch;margin-inline:auto}
.hero-sub{margin-top:26px;font-size:clamp(17px,1.5vw,21px);color:var(--text-2);line-height:1.65;max-width:56ch}
.hero-sub strong{color:var(--ink);font-weight:700}
.hero-ctas{margin-top:36px;display:flex;flex-wrap:wrap;gap:14px;align-items:center}
.hero-meta{margin-top:22px;display:flex;gap:28px;flex-wrap:wrap;align-items:center;color:var(--text-3);font-size:13px}
.hero-meta .item{display:flex;align-items:center;gap:10px}
.hero-meta svg{width:16px;height:16px;color:var(--brand-2)}

.hero-card{position:relative;background:linear-gradient(180deg,#FFFFFF 0%,#FBF9F2 100%);
  border:1px solid var(--border);border-radius:var(--r-xl);padding:26px;box-shadow:var(--shadow-l);
  transform:perspective(1200px) rotateY(-2deg) rotateX(2deg);transition:transform .4s}
.hero-card:hover{transform:perspective(1200px) rotateY(0) rotateX(0) translateY(-4px)}
.hero-card::before{content:"";position:absolute;inset:-1px;border-radius:inherit;padding:1px;
  background:linear-gradient(135deg,rgba(212,175,106,.6) 0%,transparent 45%,rgba(35,105,76,.3) 100%);
  -webkit-mask:linear-gradient(#000 0 0) content-box, linear-gradient(#000 0 0);
  -webkit-mask-composite:xor;mask-composite:exclude;pointer-events:none}
.hc-head{display:flex;align-items:center;justify-content:space-between;margin-bottom:16px}
.hc-chip{font-family:var(--font-en);font-size:10px;letter-spacing:.2em;color:var(--brand-2);text-transform:uppercase}
.hc-live{display:inline-flex;align-items:center;gap:6px;font-family:var(--font-en);font-size:10px;color:var(--brand-2);letter-spacing:.15em}
.hc-live .live{width:6px;height:6px;background:#3BA26C;border-radius:50%;animation:pulseGreen 1.6s infinite}
@keyframes pulseGreen{0%{box-shadow:0 0 0 0 rgba(59,162,108,.7)}70%{box-shadow:0 0 0 8px rgba(59,162,108,0)}100%{box-shadow:0 0 0 0 rgba(59,162,108,0)}}
.hc-title{font-weight:800;font-size:18px;color:var(--ink);margin-bottom:6px}
.hc-sub{font-size:13px;color:var(--text-3);margin-bottom:18px}
.hc-stats{display:grid;grid-template-columns:1fr 1fr;gap:10px;margin-bottom:18px}
.hc-stat{padding:14px;background:var(--bg);border:1px solid var(--border-2);border-radius:14px}
.hc-stat .v{font-family:var(--font-en);font-size:26px;font-weight:700;color:var(--ink);line-height:1}
.hc-stat .v em{font-style:normal;background:var(--grad-gold);-webkit-background-clip:text;background-clip:text;color:transparent}
.hc-stat .l{font-size:12px;color:var(--text-3);margin-top:6px;letter-spacing:0}
.hc-bars{display:flex;gap:4px;align-items:flex-end;height:46px;margin-bottom:16px}
.hc-bars .bar{flex:1;background:var(--brand);border-radius:3px 3px 0 0;opacity:.85;
  animation:barRise 1.2s cubic-bezier(.2,.7,.2,1) backwards;transform-origin:bottom}
.hc-bars .bar:nth-child(1){height:30%;animation-delay:.2s}
.hc-bars .bar:nth-child(2){height:50%;animation-delay:.28s}
.hc-bars .bar:nth-child(3){height:42%;animation-delay:.36s;background:var(--brand-2)}
.hc-bars .bar:nth-child(4){height:68%;animation-delay:.44s}
.hc-bars .bar:nth-child(5){height:82%;animation-delay:.52s;background:var(--gold-2)}
.hc-bars .bar:nth-child(6){height:95%;animation-delay:.6s;background:var(--gold-2)}
.hc-bars .bar:nth-child(7){height:100%;animation-delay:.68s;background:var(--grad-gold)}
@keyframes barRise{from{transform:scaleY(0)}to{transform:scaleY(1)}}
.hc-msg{padding:12px 14px;background:#E7F7ED;border:1px solid #C9E9D4;border-radius:12px;font-size:13px;color:#124F30;display:flex;gap:10px;align-items:flex-start}
.hc-msg svg{flex:0 0 16px;width:16px;height:16px;margin-top:2px;color:#3BA26C}
.hc-msg b{color:#0D3A21;font-weight:700}
.hc-float{position:absolute;background:var(--surface);border:1px solid var(--border);
  border-radius:14px;padding:10px 14px;box-shadow:var(--shadow-m);font-size:13px;display:flex;align-items:center;gap:10px;z-index:3}
.hc-float.f1{top:-20px;right:-14px;animation:floatY 6s ease-in-out infinite}
.hc-float.f2{bottom:30px;left:-30px;animation:floatY 7s ease-in-out infinite .8s}
.hc-float .ico{width:32px;height:32px;border-radius:8px;background:var(--brand-soft);display:grid;place-items:center;color:var(--brand)}
.hc-float .ico.gold{background:var(--gold-soft);color:var(--gold-1)}
.hc-float .ico svg{width:16px;height:16px}
.hc-float strong{display:block;font-size:13px;color:var(--ink)}
.hc-float span{font-size:11px;color:var(--text-3)}
@keyframes floatY{0%,100%{transform:translateY(0)}50%{transform:translateY(-10px)}}
@media (max-width:560px){.hc-float.f1{right:-4px}.hc-float.f2{left:-4px}}

/* ===== VIDEO EMBED ===== */
.video-wrap{position:relative;max-width:980px;margin:52px auto 0;z-index:2}
.video-frame{position:relative;border-radius:var(--r-lg);overflow:hidden;
  background:linear-gradient(180deg,#0F1A14 0%,#050A07 100%);
  aspect-ratio:16/9;border:1px solid var(--border);box-shadow:var(--shadow-l)}
.video-frame::before{content:"";position:absolute;inset:-1px;border-radius:inherit;padding:1px;pointer-events:none;
  background:linear-gradient(135deg,rgba(212,175,106,.55) 0%,transparent 45%,rgba(35,105,76,.35) 100%);
  -webkit-mask:linear-gradient(#000 0 0) content-box, linear-gradient(#000 0 0);
  -webkit-mask-composite:xor;mask-composite:exclude}
.video-frame iframe{position:absolute;inset:0;width:100%;height:100%;border:0}
.video-placeholder{position:absolute;inset:0;display:flex;flex-direction:column;align-items:center;justify-content:center;gap:22px;
  background:radial-gradient(60% 60% at 50% 40%, rgba(35,105,76,.25), transparent 70%),
             linear-gradient(180deg,#0F1A14 0%,#050A07 100%);color:var(--on-dark)}
.video-placeholder::after{content:"";position:absolute;inset:0;
  background-image:linear-gradient(rgba(239,236,227,.04) 1px, transparent 1px),
                   linear-gradient(90deg,rgba(239,236,227,.04) 1px, transparent 1px);
  background-size:44px 44px;
  mask-image:radial-gradient(ellipse at center, black 20%, transparent 75%);
  -webkit-mask-image:radial-gradient(ellipse at center, black 20%, transparent 75%);pointer-events:none}
.play-btn{width:88px;height:88px;border-radius:50%;background:var(--grad-gold);
  display:grid;place-items:center;position:relative;z-index:2;box-shadow:0 20px 60px -15px rgba(212,175,106,.55);
  transition:transform .25s}
.play-btn:hover{transform:scale(1.06)}
.play-btn::before{content:"";position:absolute;inset:-8px;border-radius:50%;border:1px solid rgba(229,201,138,.45);
  animation:pulseRing 2s ease-out infinite}
.play-btn::after{content:"";position:absolute;inset:-18px;border-radius:50%;border:1px solid rgba(229,201,138,.25);
  animation:pulseRing 2s ease-out infinite .5s}
@keyframes pulseRing{0%{transform:scale(.9);opacity:.9}100%{transform:scale(1.25);opacity:0}}
.play-btn svg{width:30px;height:30px;color:#2a1d0a;margin-right:-4px}
.video-placeholder .label{position:relative;z-index:2;font-size:14px;letter-spacing:.14em;text-transform:uppercase;
  font-family:var(--font-en);color:var(--on-dark-2)}
.video-placeholder .label b{color:var(--gold-3);font-weight:600}
.video-sub{margin:22px auto 0;text-align:center;font-size:clamp(15px,1.3vw,17px);color:var(--text-2);line-height:1.6;max-width:58ch}
.video-sub strong{color:var(--ink);font-weight:700;background:linear-gradient(transparent 60%, rgba(212,175,106,.22) 60%);padding:0 2px}
.video-sub.psv-define{margin-top:14px;max-width:64ch;font-size:clamp(14px,1.2vw,16px);color:var(--text-3)}
.video-sub.psv-define strong{font-family:var(--font-en);font-weight:700;letter-spacing:.02em;color:var(--brand);background:none;padding:0}

/* ===== LEAD CAPTURE ===== */
.lead-capture{position:relative;background:linear-gradient(180deg,#FFFEF8 0%,#F7F2E8 100%);
  border:1px solid #ECE3CC;border-radius:var(--r-xl);padding:clamp(32px,4vw,52px);
  box-shadow:0 30px 80px -40px rgba(0,51,29,.18), 0 2px 6px rgba(0,51,29,.04);overflow:hidden}
.lead-capture::before{content:"";position:absolute;top:-80px;right:-80px;width:280px;height:280px;
  background:radial-gradient(circle,rgba(212,175,106,.22) 0%,transparent 70%);filter:blur(12px);pointer-events:none}
.lead-capture::after{content:"";position:absolute;bottom:-100px;left:-80px;width:260px;height:260px;
  background:radial-gradient(circle,rgba(35,105,76,.12) 0%,transparent 70%);filter:blur(14px);pointer-events:none}
.lc-head{position:relative;z-index:2;display:grid;grid-template-columns:1fr auto;gap:20px;align-items:end;margin-bottom:22px}
@media (max-width:720px){.lc-head{grid-template-columns:1fr}}
.lc-head h3{font-size:clamp(22px,2.4vw,28px);line-height:1.25;max-width:26ch}
.lc-head h3 em{font-style:normal;background:var(--grad-gold);-webkit-background-clip:text;background-clip:text;color:transparent}
.lc-head .meta{font-size:12px;color:var(--text-3);display:flex;align-items:center;gap:10px;white-space:nowrap}
.lc-head .meta .dot{width:6px;height:6px;background:#3BA26C;border-radius:50%;animation:pulseGreen 1.6s infinite}
.lc-form{position:relative;z-index:2;display:grid;grid-template-columns:1fr 1fr 1fr;gap:12px}
.lc-form button{grid-column:1/-1}
@media (max-width:820px){.lc-form{grid-template-columns:1fr 1fr}.lc-form input:nth-of-type(3){grid-column:1/-1}}
@media (max-width:520px){.lc-form{grid-template-columns:1fr}.lc-form input:nth-of-type(3){grid-column:auto}}
.lc-form input{padding:16px 18px;border:1px solid var(--border);background:var(--surface);border-radius:12px;
  font-family:inherit;font-size:15px;color:var(--text);transition:border-color .2s, box-shadow .2s, transform .2s;direction:rtl;width:100%}
.lc-form input:hover{border-color:var(--border-2)}
.lc-form input:focus{outline:none;border-color:var(--brand-2);box-shadow:0 0 0 3px rgba(35,105,76,.15)}
.lc-form input::placeholder{color:var(--text-4)}
.lc-form button{padding:18px 28px;border-radius:12px;background:var(--brand);color:var(--gold-3);
  font-weight:700;font-size:16px;display:inline-flex;align-items:center;gap:12px;justify-content:center;
  box-shadow:0 6px 22px rgba(0,51,29,.18),inset 0 0 0 1px rgba(229,201,138,.28);
  transition:background .25s, transform .2s, box-shadow .25s;white-space:nowrap;letter-spacing:-.005em}
.lc-form button:hover{background:var(--brand-deep);transform:translateY(-2px);box-shadow:0 12px 32px rgba(0,51,29,.28),inset 0 0 0 1px rgba(229,201,138,.4)}
.lc-form button[disabled]{opacity:.72;cursor:default;transform:none;background:var(--brand-2)}
.lc-form button svg{width:16px;height:16px;transition:transform .25s}
.lc-form button:hover:not([disabled]) svg{transform:translateX(-4px)}
.lc-foot{position:relative;z-index:2;margin-top:14px;font-size:12px;color:var(--text-3);display:flex;align-items:center;gap:8px}
.lc-foot svg{width:13px;height:13px;color:var(--brand-2)}

/* ===== AUTHORITY STRIP ===== */
.authority{position:relative;background:linear-gradient(180deg,#FFFEF8 0%,#F7F2E8 100%);border-block:1px solid #ECE3CC;overflow:hidden}
.authority::before{content:"";position:absolute;inset:0;pointer-events:none;opacity:.3;
  background-image:radial-gradient(800px 160px at 20% 0%, rgba(212,175,106,.12), transparent 70%),
                   radial-gradient(800px 160px at 80% 100%, rgba(35,105,76,.08), transparent 70%)}
.auth-inner{position:relative;display:grid;grid-template-columns:repeat(3,1fr);gap:0;padding:clamp(40px,5vw,64px) 0}
@media (max-width:820px){.auth-inner{grid-template-columns:repeat(3,1fr);gap:24px 0}}
@media (max-width:520px){.auth-inner{grid-template-columns:1fr}}
.auth-item{text-align:center;padding-inline:clamp(16px,2vw,32px);position:relative}
.auth-item:not(:last-child)::after{content:"";position:absolute;left:0;top:20%;bottom:20%;width:1px;
  background:linear-gradient(180deg,transparent 0%,rgba(212,175,106,.45) 50%,transparent 100%)}
@media (max-width:820px){.auth-item:not(:last-child)::after{display:none}}
.auth-num{font-family:var(--font-en);font-size:clamp(42px,4.8vw,58px);font-weight:700;color:var(--ink);line-height:1;letter-spacing:-.02em}
.auth-num em{font-style:normal;background:var(--grad-gold);-webkit-background-clip:text;background-clip:text;color:transparent;
  filter:drop-shadow(0 4px 18px rgba(212,175,106,.28))}
.auth-label{margin-top:14px;font-size:13.5px;color:var(--text-2);line-height:1.5;max-width:24ch;margin-inline:auto;font-weight:500}

/* ===== SECTION HEADER ===== */
.section-head{margin-bottom:60px;max-width:68ch;position:relative}
.section-head h2{max-width:22ch;letter-spacing:-.015em}
.section-head .lead{margin-top:22px;max-width:58ch}
.section-head .eyebrow{margin-bottom:16px}

.prose-wrap{max-width:760px;margin-bottom:32px}
.prose-h{font-size:clamp(28px,3.8vw,46px);font-weight:800;line-height:1.2;margin:0 0 18px;max-width:24ch}

/* ===== BUILDUP SECTION ===== */
.buildup{background:linear-gradient(180deg,#FAFAF7 0%,#F7F2E8 100%);position:relative}
.buildup-grid{display:grid;grid-template-columns:1fr 1fr;gap:48px;align-items:center}
@media (max-width:900px){.buildup-grid{grid-template-columns:1fr;gap:32px}}

/* ===== PROBLEM SECTION ===== */
.problem{background:var(--surface);position:relative}
.problem-quote{font-size:clamp(24px,3vw,34px);font-weight:700;line-height:1.35;max-width:22ch;color:var(--ink);
  padding-inline-start:24px;border-inline-start:3px solid var(--gold-2);margin-bottom:40px}
.problem-grid{display:grid;grid-template-columns:1fr 1fr;gap:48px;align-items:start}
@media (max-width:820px){.problem-grid{grid-template-columns:1fr;gap:32px}}
.prose p{margin:0 0 18px;color:var(--text-2);font-size:17px;line-height:1.75}
.prose p strong{color:var(--ink)}
.prose em{font-style:normal;color:var(--brand);font-weight:600}

.calendar-mock{position:relative;background:#FBF9F2;border:1px solid var(--border);border-radius:var(--r-lg);padding:22px;
  box-shadow:var(--shadow-m)}
.cm-head{display:flex;justify-content:space-between;align-items:center;margin-bottom:14px}
.cm-head .t{font-weight:700;color:var(--ink);font-size:15px}
.cm-head .d{font-family:var(--font-en);font-size:12px;color:var(--text-3)}
.cm-days{display:grid;grid-template-columns:repeat(7,1fr);gap:6px;margin-bottom:16px}
.cm-days .d{aspect-ratio:1;border:1px solid var(--border-2);border-radius:8px;display:grid;place-items:center;font-family:var(--font-en);font-size:11px;color:var(--text-3)}
.cm-days .d.active{background:var(--gold-soft);color:var(--gold-1);border-color:var(--gold-3);font-weight:700}
.cm-list{display:flex;flex-direction:column;gap:8px}
.cm-row{display:flex;align-items:center;gap:12px;padding:10px 12px;background:var(--surface);border:1px solid var(--border-2);border-radius:10px;font-size:13px}
.cm-row .time{font-family:var(--font-en);color:var(--text-3);font-size:11px;width:46px}
.cm-row .name{flex:1;color:var(--text)}
.cm-row .tag{font-size:11px;font-weight:600;padding:3px 8px;border-radius:999px}
.cm-row.no .tag{background:#FBE8E5;color:#B85A4E}
.cm-row.skip .tag{background:var(--surface-soft);color:var(--text-3)}
.cm-row.yes .tag{background:#E7F7ED;color:#2B7A52}
.cm-row.no{opacity:.75}
.cm-row.skip{opacity:.55}
.cm-bar{margin-top:16px;display:flex;gap:4px}
.cm-bar .b{height:4px;flex:1;border-radius:3px;background:var(--border-2)}
.cm-bar .b.r{background:#E8B7AE}.cm-bar .b.y{background:var(--gold-3)}.cm-bar .b.g{background:#8FD3A8}
.cm-cap{margin-top:12px;font-size:12px;color:var(--text-3);display:flex;justify-content:space-between}
.cm-cap .bad{color:#B85A4E;font-weight:600}
.cm-cap .good{color:#2B7A52;font-weight:600}

/* ===== INSIGHT (the key belief) ===== */
.insight{background:linear-gradient(180deg,#FAFAF7 0%,#F5ECD9 100%);position:relative;padding-block:clamp(40px,5vw,80px)}
.problem{padding-bottom:clamp(40px,5vw,70px)}
.insight .container{position:relative;z-index:2}
.insight-card{background:#FFFEF8;border:1px solid #ECE3CC;border-radius:var(--r-xl);padding:clamp(40px,5vw,72px);
  box-shadow:var(--shadow-l);position:relative;overflow:hidden}
.insight-card::before{content:"";position:absolute;top:-50px;left:-80px;width:300px;height:300px;
  background:radial-gradient(circle,rgba(212,175,106,.25) 0%,transparent 70%);filter:blur(20px)}
.insight-card::after{content:"";position:absolute;bottom:-80px;right:-60px;width:280px;height:280px;
  background:radial-gradient(circle,rgba(139,168,155,.22) 0%,transparent 70%);filter:blur(20px)}
.insight-kicker{position:relative;z-index:2;font-family:var(--font-he);font-size:clamp(15px,1.3vw,18px);letter-spacing:0;color:var(--gold-1);font-weight:600}
.insight-h{position:relative;z-index:2;margin-top:22px;font-size:clamp(28px,4vw,48px);font-weight:800;line-height:1.2;max-width:22ch}
.insight-h .strike{text-decoration:line-through;text-decoration-thickness:2px;text-decoration-color:var(--coral);color:var(--text-3)}
.insight-compare{display:grid;grid-template-columns:1fr auto 1fr;gap:32px;align-items:center;margin-top:48px;position:relative;z-index:2}
@media (max-width:820px){.insight-compare{grid-template-columns:1fr;gap:24px}.insight-arrow{transform:rotate(90deg)}}
.insight-col{padding:28px;border-radius:var(--r-md);background:rgba(255,255,255,.7);backdrop-filter:blur(6px);border:1px solid rgba(230,230,224,.5)}
.insight-col.old{background:rgba(251,232,229,.4);border-color:rgba(196,107,79,.2)}
.insight-col.new{background:rgba(231,247,237,.6);border-color:rgba(43,122,82,.2)}
.insight-col h4{font-size:15px;font-weight:700;color:var(--text-3);letter-spacing:0;margin-bottom:14px}
.insight-col.new h4{color:var(--brand-2)}
.insight-col.old h4{color:var(--rose)}
.insight-col p{margin:0;color:var(--text);font-size:17px;line-height:1.55}
.insight-col .tag{display:inline-block;margin-bottom:10px;font-family:var(--font-he);font-size:12px;letter-spacing:0;font-weight:600;padding:3px 10px;border-radius:6px}
.insight-col.old .tag{background:#FBE8E5;color:var(--rose)}
.insight-col.new .tag{background:var(--brand-soft);color:var(--brand-2)}
.insight-arrow{display:grid;place-items:center;width:52px;height:52px;border-radius:50%;background:var(--grad-gold);color:#2a1d0a;box-shadow:var(--shadow-gold);justify-self:center}
.insight-arrow svg{width:22px;height:22px}
.linking-h{position:relative;z-index:2;margin:48px 0 -8px;padding-top:32px;border-top:1px dashed var(--border);font-size:clamp(22px,2.4vw,32px);font-weight:800;color:var(--ink);line-height:1.3;letter-spacing:-.01em}
.linking-h em{font-family:var(--font-en);font-style:normal}
.insight-tail{margin-top:32px;position:relative;z-index:2;display:grid;grid-template-columns:repeat(3,1fr);gap:24px}
@media (max-width:820px){.insight-tail{grid-template-columns:1fr}}
.insight-tail .belief{padding:20px;border-radius:14px;background:#FFFEF8;border:1px solid #ECE3CC;position:relative}
.insight-tail .belief .n{position:absolute;top:-16px;right:20px;background:var(--ink);color:var(--gold-3);font-family:var(--font-en);font-size:14px;font-weight:700;letter-spacing:0;width:32px;height:32px;display:grid;place-items:center;border-radius:50%;border:1px solid rgba(229,201,138,.28);box-shadow:0 6px 16px rgba(10,20,15,.22)}
.insight-tail .belief strong{display:block;color:var(--ink);margin-bottom:6px;font-weight:700}
.insight-tail .belief p{margin:0;font-size:14px;color:var(--text-2)}

/* ===== PSV BRAIN / MECHANISM ===== */
.mechanism{background:var(--ink);color:var(--on-dark);position:relative}
.mechanism::before{content:"";position:absolute;inset:0;background:
  radial-gradient(40% 30% at 80% 20%, rgba(212,175,106,.18), transparent 60%),
  radial-gradient(40% 35% at 15% 85%, rgba(35,105,76,.25), transparent 55%);pointer-events:none}
.mechanism .container{position:relative;z-index:2}
.mechanism .eyebrow{color:var(--gold-3)}
.mechanism .eyebrow .dot{background:var(--gold-2);box-shadow:0 0 0 4px rgba(212,175,106,.22)}
.mechanism h2{color:var(--on-dark);max-width:20ch}
.mechanism .section-head .side{color:var(--on-dark-2)}
.mechanism .section-head .side .num{color:var(--gold-3)}
.mechanism .lead{color:var(--on-dark-2)}

.brain-wrap{display:grid;grid-template-columns:1.1fr 1fr;gap:56px;align-items:center;margin-top:40px}
@media (max-width:900px){.brain-wrap{grid-template-columns:1fr;gap:40px}}

.brain{position:relative;aspect-ratio:1;max-width:520px;margin:0 auto;width:100%}
.brain-svg{width:100%;height:100%}
.brain-ring{fill:none;stroke:rgba(239,236,227,.08);stroke-width:1}
.brain-ring.r1{animation:spinRing 60s linear infinite}
.brain-ring.r2{animation:spinRing 90s linear infinite reverse}
@keyframes spinRing{to{transform:rotate(360deg)}}
.brain-core{fill:url(#goldRad);filter:drop-shadow(0 0 30px rgba(212,175,106,.6))}
.brain-pulse{fill:none;stroke:var(--gold-2);stroke-width:1.5;opacity:0;
  animation:pulseCore 3s ease-out infinite}
.brain-pulse.p2{animation-delay:1s}.brain-pulse.p3{animation-delay:2s}
@keyframes pulseCore{0%{r:50;opacity:.8}100%{r:180;opacity:0}}

.belief-node{cursor:default}
.belief-node .orb{fill:#13241C;stroke:rgba(212,175,106,.4);stroke-width:1.5;transition:all .4s}
.belief-node.active .orb{fill:url(#goldRad);stroke:var(--gold-3);filter:drop-shadow(0 0 18px rgba(212,175,106,.7))}
.belief-node .label{fill:var(--on-dark);font-family:var(--font-he);font-weight:700;font-size:15px;transition:fill .4s}
.belief-node.active .label{fill:var(--gold-3)}
.belief-line{stroke:rgba(212,175,106,.25);stroke-width:1.2;stroke-dasharray:6 6;
  animation:dashFlow 4s linear infinite}
@keyframes dashFlow{to{stroke-dashoffset:-40}}

.brain-legend{display:flex;flex-direction:column;gap:20px}
.bl-item{display:grid;grid-template-columns:auto 1fr;gap:20px;align-items:start;padding:22px;border-radius:var(--r-md);
  background:rgba(239,236,227,.04);border:1px solid rgba(239,236,227,.08);transition:all .4s}
.bl-item.active{background:rgba(212,175,106,.08);border-color:rgba(212,175,106,.25);transform:translateX(-6px)}
.bl-item .circle{width:52px;height:52px;border-radius:50%;display:grid;place-items:center;background:rgba(239,236,227,.06);
  border:1px solid rgba(239,236,227,.12);font-family:var(--font-en);font-size:14px;font-weight:700;color:var(--on-dark-2);transition:all .4s}
.bl-item.active .circle{background:var(--grad-gold);color:#2a1d0a;border-color:transparent;box-shadow:0 8px 22px rgba(212,175,106,.3)}
.bl-item h4{color:var(--on-dark);font-size:18px;margin:0 0 6px;font-weight:700}
.bl-item p{color:var(--on-dark-2);font-size:14px;margin:0;line-height:1.55}

/* ===== SYSTEM / 4-STEP PIPELINE ===== */
.system{background:linear-gradient(180deg,#F7F2E8 0%,#FAFAF7 100%);position:relative}
.system .container{position:relative;z-index:2}

.pipeline{position:relative;margin-top:56px}
.pipe-track{position:absolute;top:52px;right:0;left:0;height:2px;background:var(--border);z-index:1}
.pipe-track::after{content:"";position:absolute;top:0;right:0;height:100%;width:var(--w,0%);
  background:linear-gradient(90deg,var(--brand) 0%, var(--gold-2) 100%);
  transition:width 2s cubic-bezier(.2,.8,.2,1)}
.pipe-steps{display:grid;grid-template-columns:repeat(4,1fr);gap:24px;position:relative;z-index:2}
@media (max-width:960px){.pipe-steps{grid-template-columns:1fr;gap:20px}.pipe-track{display:none}}
.p-step{position:relative}
.p-node{width:104px;height:104px;border-radius:50%;background:var(--surface);border:2px solid var(--border);
  display:grid;place-items:center;margin:0 auto;position:relative;transition:all .5s cubic-bezier(.2,.8,.2,1);box-shadow:var(--shadow-s)}
.p-step.in .p-node{border-color:var(--brand);background:linear-gradient(180deg,#FFFEF8 0%, #F5ECD9 100%);box-shadow:var(--shadow-m)}
.p-node .num{font-family:var(--font-en);font-size:28px;font-weight:700;color:var(--brand);letter-spacing:-.02em}
.p-step.in .p-node .num{background:var(--grad-gold);-webkit-background-clip:text;background-clip:text;color:transparent}
.p-node svg.icon{position:absolute;width:26px;height:26px;color:var(--brand);opacity:0;transition:opacity .4s}
.p-step.in .p-node svg.icon{opacity:0}

.p-card{margin-top:24px;padding:26px;background:var(--surface);border:1px solid var(--border);border-radius:var(--r-md);text-align:start;transition:all .4s}
.p-card:hover{box-shadow:var(--shadow-m);transform:translateY(-3px);border-color:var(--brand-3)}
.p-card h4{font-size:19px;font-weight:800;margin:0 0 10px;color:var(--ink);line-height:1.25}
.p-card p{font-size:14.5px;color:var(--text-2);margin:0 0 14px;line-height:1.6}
.p-outcome{display:flex;align-items:flex-start;gap:8px;padding:12px 14px;background:var(--brand-soft);border-radius:10px;font-size:13px;color:var(--brand);font-weight:600;line-height:1.45}
.p-outcome svg{flex:0 0 14px;width:14px;height:14px;color:var(--brand-2);margin-top:3px}
.p-outcome span{font-weight:400;color:var(--text-2)}
.p-outcome span b{color:var(--brand);font-weight:700}

/* ===== COMPARISON ===== */
.compare{background:var(--surface)}
.compare-grid{display:grid;grid-template-columns:1fr 1fr;gap:28px;margin-top:40px}
@media (max-width:820px){.compare-grid{grid-template-columns:1fr}}
.compare-card{padding:32px;border-radius:var(--r-lg);position:relative;overflow:hidden}
.compare-card.bad{background:#FBF5F3;border:1px solid #F0D9D2}
.compare-card.good{background:var(--ink);color:var(--on-dark);border:1px solid var(--border-dark);position:relative}

/* Failure trajectory mini-chart (bad card) */
.fail-chart{position:relative;height:80px;margin-bottom:22px;padding:10px 0;background:rgba(196,107,79,.06);border-radius:12px;overflow:hidden}
.fail-chart::before{content:"";position:absolute;inset:0;background-image:linear-gradient(90deg,rgba(184,90,78,.08) 1px,transparent 1px),linear-gradient(rgba(184,90,78,.08) 1px,transparent 1px);background-size:24px 24px;opacity:.6}
.fail-chart svg{position:relative;width:100%;height:100%;display:block}
.fail-chart .fc-line{fill:none;stroke:#C46B4F;stroke-width:2.2;stroke-linecap:round;stroke-linejoin:round;stroke-dasharray:600;stroke-dashoffset:600;animation:dropLine 2.4s cubic-bezier(.4,.0,.7,.4) forwards}
.fail-chart .fc-area{fill:url(#failArea)}
.fail-chart .fc-dot{fill:#B85A4E}
.fail-chart .fc-label{font-family:var(--font-he);font-size:10px;fill:#B85A4E;letter-spacing:0;font-weight:600}
@keyframes dropLine{to{stroke-dashoffset:0}}

/* PSV machine (good card) circular cycle */
.psv-cycle{position:relative;height:110px;margin-bottom:22px;display:flex;align-items:center;justify-content:center;gap:16px;padding:14px;background:rgba(212,175,106,.05);border:1px solid rgba(212,175,106,.14);border-radius:12px}
.psv-cycle svg{width:90px;height:90px;flex:0 0 90px}
.psv-cycle .wheel-ring{fill:none;stroke:rgba(212,175,106,.22);stroke-width:1.2}
.psv-cycle .wheel-arc{fill:none;stroke:url(#cycleGold);stroke-width:2.6;stroke-linecap:round;stroke-dasharray:180;stroke-dashoffset:180;animation:arcFill 2.8s cubic-bezier(.2,.7,.2,1) forwards}
@keyframes arcFill{to{stroke-dashoffset:0}}
.psv-cycle .wheel-node{fill:#D4AF6A;opacity:0;animation:nodePop .5s ease-out forwards}
.psv-cycle .n1{animation-delay:.8s}.psv-cycle .n2{animation-delay:1.3s}.psv-cycle .n3{animation-delay:1.8s}.psv-cycle .n4{animation-delay:2.3s}
@keyframes nodePop{from{opacity:0;transform:scale(0)}to{opacity:1;transform:scale(1)}}
.psv-cycle .wheel-core{fill:url(#cycleCore)}
.psv-cycle .wheel-txt{font-family:var(--font-en);font-size:10px;font-weight:700;fill:#2a1d0a;letter-spacing:.08em}
.psv-cycle .cycle-label{font-size:13px;line-height:1.5;color:var(--on-dark-2)}
.psv-cycle .cycle-label b{color:var(--gold-3);font-weight:700}
.compare-card.good::before{content:"";position:absolute;top:0;right:0;width:200px;height:200px;
  background:radial-gradient(circle,rgba(212,175,106,.2) 0%,transparent 70%);pointer-events:none}
.compare-card h3{color:inherit;margin-bottom:8px}
.compare-card .sub{font-size:14px;color:var(--text-3);margin-bottom:24px}
.compare-card.good .sub{color:var(--on-dark-2)}
.compare-list{list-style:none;padding:0;margin:0;display:flex;flex-direction:column;gap:14px}
.compare-list li{display:grid;grid-template-columns:auto 1fr;gap:12px;font-size:15px;line-height:1.5}
.compare-list li svg{width:20px;height:20px;margin-top:2px;flex-shrink:0}
.compare-card.bad svg{color:var(--coral)}
.compare-card.good svg{color:var(--gold-2)}
.compare-card.bad li{color:var(--text)}
.compare-card.good li{color:var(--on-dark)}
.compare-card .tag{display:inline-block;font-family:var(--font-he);font-size:12px;letter-spacing:0;font-weight:600;padding:4px 10px;border-radius:6px;margin-bottom:14px}
.compare-card.bad .tag{background:#F6E3DE;color:var(--rose)}
.compare-card.good .tag{background:rgba(212,175,106,.18);color:var(--gold-3)}

/* ===== FIT SECTION ===== */
.fit{background:var(--bg-warm)}
.fit-grid{display:grid;grid-template-columns:1fr 1fr;gap:28px;margin-top:40px}
@media (max-width:820px){.fit-grid{grid-template-columns:1fr}}
.fit-card{padding:32px;border-radius:var(--r-lg);background:var(--surface);border:1px solid var(--border)}
.fit-card .head{display:flex;align-items:center;gap:14px;margin-bottom:22px;padding-bottom:22px;border-bottom:1px solid var(--border-2)}
.fit-card .head .badge{width:44px;height:44px;border-radius:12px;display:grid;place-items:center;flex-shrink:0}
.fit-card.yes .head .badge{background:var(--brand-soft);color:var(--brand)}
.fit-card.no .head .badge{background:var(--coral-soft);color:var(--coral)}
.fit-card .head h3{font-size:20px;margin:0}
.fit-list{list-style:none;padding:0;margin:0;display:flex;flex-direction:column;gap:14px}
.fit-list li{display:grid;grid-template-columns:auto 1fr;gap:12px;font-size:15px;line-height:1.55;color:var(--text-2)}
.fit-list li svg{width:18px;height:18px;margin-top:2px;flex-shrink:0}
.fit-card.yes svg{color:var(--brand-2)}
.fit-card.no svg{color:var(--coral)}

/* ===== ABOUT ===== */
.about{background:var(--surface);position:relative}
.about-grid{display:grid;grid-template-columns:1fr 1.3fr;gap:56px;align-items:center}
@media (max-width:820px){.about-grid{grid-template-columns:1fr;gap:40px}}
.about-portrait{position:relative;aspect-ratio:1;max-width:460px;margin-inline:auto;border-radius:50%;overflow:hidden;
  background:linear-gradient(180deg,#0F2218 0%,#050A07 100%);
  box-shadow:0 40px 80px -32px rgba(0,51,29,.35), 0 4px 14px rgba(0,51,29,.08), 0 0 0 8px rgba(212,175,106,.12)}
.about-portrait::before{content:"";position:absolute;inset:-14px;border-radius:50%;padding:3px;pointer-events:none;z-index:3;
  background:conic-gradient(from 220deg, rgba(212,175,106,0) 0deg, #D4AF6A 90deg, #E5C98A 180deg, rgba(212,175,106,0) 270deg);
  -webkit-mask:linear-gradient(#000 0 0) content-box, linear-gradient(#000 0 0);
  -webkit-mask-composite:xor;mask-composite:exclude;animation:ringSpin 22s linear infinite}
@keyframes ringSpin{to{transform:rotate(360deg)}}
.ap-photo{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;object-position:50% 30%;z-index:0;
  filter:saturate(1.02) contrast(1.02);transition:transform .8s cubic-bezier(.2,.7,.2,1)}
.about-portrait:hover .ap-photo{transform:scale(1.04)}
.ap-sig{position:absolute;bottom:18px;right:50%;transform:translateX(50%);z-index:2;font-family:var(--font-en);font-size:12px;letter-spacing:.16em;color:var(--on-dark-2);display:inline-flex;align-items:center;gap:8px;text-transform:uppercase;white-space:nowrap;
  padding:7px 14px;background:rgba(5,10,7,.7);border:1px solid rgba(229,201,138,.22);border-radius:999px;backdrop-filter:blur(10px);-webkit-backdrop-filter:blur(10px)}
.ap-sig .dot{width:5px;height:5px;background:var(--gold-2);border-radius:50%}

.about-body h2{margin-bottom:20px}
.about-body .prose{margin-top:18px}
.about-stats{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-top:32px;padding:24px;background:var(--bg);border:1px solid var(--border);border-radius:var(--r-md)}
@media (max-width:600px){.about-stats{grid-template-columns:1fr;gap:14px}}
.about-stats .v{font-family:var(--font-en);font-size:28px;font-weight:700;color:var(--ink);line-height:1}
.about-stats .v em{font-style:normal;color:var(--gold-1)}
.about-stats .l{margin-top:6px;font-size:12px;color:var(--text-3);line-height:1.4}

/* ===== MESSAGE (personal) ===== */
.message{background:linear-gradient(180deg,#F5ECD9 0%,#FAF5E8 100%);position:relative}
.message::before{content:"";position:absolute;inset:0;background:
  radial-gradient(40% 60% at 85% 20%,rgba(35,105,76,.12),transparent 60%),
  radial-gradient(40% 50% at 15% 80%,rgba(212,175,106,.2),transparent 55%);pointer-events:none}
.message .container{position:relative;z-index:2;max-width:960px}
.message-card{background:#FFFEF8;border:1px solid #ECE3CC;border-radius:var(--r-xl);padding:clamp(40px,5vw,72px);
  box-shadow:var(--shadow-l);position:relative}
.message-card::before{content:""" """;position:absolute;top:-12px;right:40px;font-family:Georgia,serif;font-size:140px;color:var(--gold-3);line-height:1;font-weight:700;font-style:italic}
.message-card .kicker{font-family:var(--font-en);font-size:12px;letter-spacing:.22em;color:var(--gold-1);text-transform:uppercase;font-weight:500;margin-bottom:18px;display:block}
.message-card h2{margin-bottom:24px;max-width:24ch}
.message-card .prose p{font-size:17px;line-height:1.8}
.message-card .sig{display:flex;align-items:center;gap:16px;margin-top:40px;padding-top:24px;border-top:1px solid #ECE3CC}
.message-card .sig .avatar{width:54px;height:54px;border-radius:50%;background:var(--ink);color:var(--gold-3);display:grid;place-items:center;font-family:var(--font-en);font-weight:700;font-size:20px;flex-shrink:0;overflow:hidden;box-shadow:0 4px 14px rgba(0,51,29,.2), 0 0 0 2px rgba(212,175,106,.3)}
.message-card .sig .avatar.avatar-img{padding:0;background:none}
.message-card .sig .avatar img{width:100%;height:100%;object-fit:cover;display:block}
.message-card .sig .info strong{display:block;color:var(--ink);font-weight:700;font-size:15px}
.message-card .sig .info span{font-size:13px;color:var(--text-3)}

/* ===== FAQ ===== */
.faq{background:var(--surface)}
.faq-wrap{display:grid;grid-template-columns:.9fr 1.3fr;gap:56px;align-items:start;margin-top:20px}
@media (max-width:900px){.faq-wrap{grid-template-columns:1fr;gap:32px}}
.faq-side h2{margin-bottom:16px}
.faq-side p{color:var(--text-2);max-width:32ch}
.faq-side .helplink{margin-top:24px;display:inline-flex;align-items:center;gap:8px;color:var(--brand);font-weight:600;font-size:15px}
.faq-side .helplink svg{width:14px;height:14px;transition:transform .2s}
.faq-side .helplink:hover svg{transform:translateX(-3px)}

.faq-list{display:flex;flex-direction:column;gap:10px}
.faq-item{background:var(--bg);border:1px solid var(--border);border-radius:var(--r-md);overflow:hidden;transition:border-color .25s}
.faq-item[open]{border-color:var(--brand-3);background:var(--surface);box-shadow:var(--shadow-s)}
.faq-q{list-style:none;cursor:pointer;padding:22px 26px;display:flex;align-items:center;justify-content:space-between;gap:20px;font-weight:600;color:var(--ink);font-size:16px;line-height:1.45}
.faq-q::-webkit-details-marker{display:none}
.faq-q .plus{width:28px;height:28px;border-radius:50%;border:1px solid var(--border);display:grid;place-items:center;color:var(--text-2);flex-shrink:0;transition:all .3s}
.faq-item[open] .plus{background:var(--brand);color:var(--gold-3);border-color:var(--brand);transform:rotate(45deg)}
.faq-q .plus svg{width:12px;height:12px}
.faq-a{padding:0 26px 24px;color:var(--text-2);font-size:15px;line-height:1.7}
.faq-a strong{color:var(--ink)}

/* ===== FINAL CTA ===== */
.final{background:var(--ink);color:var(--on-dark);position:relative;overflow:hidden}
.final::before{content:"";position:absolute;inset:0;background:
  radial-gradient(60% 50% at 20% 100%,rgba(35,105,76,.3),transparent 60%),
  radial-gradient(50% 40% at 90% 0%,rgba(212,175,106,.25),transparent 60%);pointer-events:none}
.final::after{content:"";position:absolute;inset:0;background-image:
  linear-gradient(rgba(239,236,227,.03) 1px, transparent 1px),
  linear-gradient(90deg,rgba(239,236,227,.03) 1px, transparent 1px);
  background-size:60px 60px;mask-image:radial-gradient(ellipse at center, black 30%, transparent 75%);
  -webkit-mask-image:radial-gradient(ellipse at center, black 30%, transparent 75%);pointer-events:none}
.final .container{position:relative;z-index:2}
.final-inner{max-width:860px;margin:0 auto;text-align:center}
.final .eyebrow{color:var(--gold-3);justify-content:center}
.final h2{color:var(--on-dark);margin:22px auto;font-size:clamp(34px,5vw,62px);max-width:18ch}
.final h2 em{font-style:normal;background:var(--grad-gold);-webkit-background-clip:text;background-clip:text;color:transparent}
.final .lead{color:var(--on-dark-2);margin:0 auto 40px;max-width:54ch}
.final-note{margin-top:18px;color:var(--on-dark-2);font-size:13px;text-align:center}

.final-form-wrap{max-width:640px;margin:0 auto}
.final-form{display:grid;grid-template-columns:1fr 1fr;gap:12px;background:rgba(239,236,227,.04);border:1px solid rgba(239,236,227,.12);border-radius:var(--r-lg);padding:22px;backdrop-filter:blur(8px)}
.final-form input{grid-column:span 1;padding:16px 18px;border:1px solid rgba(239,236,227,.12);background:rgba(5,10,7,.4);border-radius:12px;font-family:inherit;font-size:15px;color:var(--on-dark);direction:rtl;transition:border-color .2s, box-shadow .2s}
.final-form input::placeholder{color:var(--text-4)}
.final-form input:focus{outline:none;border-color:var(--gold-2);box-shadow:0 0 0 3px rgba(212,175,106,.15)}
.final-form input[name="email"]{grid-column:1 / -1}
.final-form button{grid-column:1 / -1;padding:18px 24px;border-radius:12px;background:var(--grad-gold);color:#2a1d0a;font-weight:800;font-size:16px;display:inline-flex;align-items:center;gap:10px;justify-content:center;transition:transform .2s, box-shadow .2s}
.final-form button:hover{transform:translateY(-1px);box-shadow:var(--shadow-gold)}
.final-form button svg{width:16px;height:16px}
@media (max-width:520px){.final-form{grid-template-columns:1fr}.final-form input{grid-column:1 / -1}}

/* ===== FOOTER ===== */
.footer{background:var(--ink-deep);color:var(--on-dark-2);padding:40px 0}
.footer-inner{display:flex;align-items:center;justify-content:space-between;gap:24px;flex-wrap:wrap}
.footer .brand-name strong{color:var(--on-dark)}
.footer .brand-name .tag,.footer .brand-name .slogan{color:var(--on-dark-2)}
.footer .brand-name .slogan{font-size:11px;letter-spacing:0;opacity:.82}
.footer .brand-mark{background:transparent}
.footer-design{color:var(--on-dark-2);font-size:14px;letter-spacing:0}
.footer-design strong{color:var(--gold-3);font-weight:600}
.footer-copy{font-family:var(--font-en);font-size:12px;letter-spacing:.08em;color:var(--text-4)}
@media (max-width:680px){.footer-inner{justify-content:center;text-align:center}}

/* ===== VIDEO SLIDERS (Case studies + Shorts) ===== */
.psv-cases{background:linear-gradient(180deg,#F7F2E8 0%,#FAFAF7 100%)}
.psv-shorts{background:linear-gradient(180deg,#FAF5E8 0%,#FFFFFF 100%)}

.vslider{position:relative;margin-top:44px}
.vslider-track{display:flex;gap:20px;overflow-x:auto;scroll-snap-type:x mandatory;scrollbar-width:none;-ms-overflow-style:none;padding:12px 4px 24px;scroll-padding-inline:20px}
.vslider-track::-webkit-scrollbar{display:none}
.vslide{flex:0 0 auto;scroll-snap-align:start}
.vslide-frame{position:relative;border-radius:var(--r-lg);overflow:hidden;background:#0F1A14;border:1px solid var(--border);box-shadow:var(--shadow-m);transition:transform .3s,box-shadow .3s}
.vslide-frame:hover{transform:translateY(-4px);box-shadow:var(--shadow-l)}
.vslide-frame::before{content:"";position:absolute;inset:-1px;border-radius:inherit;padding:1px;pointer-events:none;z-index:2;
  background:linear-gradient(135deg,rgba(212,175,106,.45) 0%,transparent 45%,rgba(35,105,76,.3) 100%);
  -webkit-mask:linear-gradient(#000 0 0) content-box,linear-gradient(#000 0 0);
  -webkit-mask-composite:xor;mask-composite:exclude}
.vslide-frame iframe{position:absolute;inset:0;width:100%;height:100%;border:0;z-index:1}
.vslide-16-9 .vslide-frame{width:clamp(280px,58vw,480px);aspect-ratio:16/9}
.vslide-9-16 .vslide-frame{width:clamp(200px,44vw,280px);aspect-ratio:9/16}

.vslider-btn{position:absolute;top:50%;transform:translateY(-50%);z-index:5;width:48px;height:48px;border-radius:50%;background:var(--surface);color:var(--ink);border:1px solid var(--border);box-shadow:var(--shadow-m);display:grid;place-items:center;transition:background .2s,color .2s,transform .2s}
.vslider-btn:hover{background:var(--brand);color:var(--gold-3);transform:translateY(-50%) scale(1.06)}
.vslider-btn svg{width:20px;height:20px}
.vslider-btn.prev{right:-12px}
.vslider-btn.next{left:-12px}
@media (max-width:820px){.vslider-btn{width:38px;height:38px}.vslider-btn.prev{right:-4px}.vslider-btn.next{left:-4px}}

/* ===== HERO TRUST BAR (avatars + stars) ===== */
.hero-trust{display:flex;align-items:center;justify-content:center;gap:18px;margin-top:32px;flex-wrap:wrap}
.avatar-stack{display:flex;flex-direction:row-reverse;padding-inline:14px 0}
.avatar-stack .av{
  width:46px;height:46px;border-radius:50%;
  background:linear-gradient(135deg,#E5C98A 0%,#B8894F 100%);
  border:2.5px solid #FAFAF7;
  box-shadow:0 4px 12px rgba(0,0,0,.14);
  margin-inline-start:-14px;
  background-size:cover;background-position:center;
  display:grid;place-items:center;
  font-family:var(--font-en);font-size:13px;font-weight:700;color:#F5ECD9;letter-spacing:.02em;
  transition:transform .25s;
  overflow:hidden;
}
.avatar-stack .av:hover{transform:translateY(-2px) scale(1.06);z-index:3}
.avatar-stack .av img{width:100%;height:100%;object-fit:cover}
.trust-meta{display:flex;flex-direction:column;gap:4px;text-align:start}
.trust-stars{display:flex;gap:3px;color:#D4AF6A;align-items:center}
.trust-stars svg{width:18px;height:18px;fill:currentColor}
.trust-stars .score{margin-inline-start:8px;font-family:var(--font-en);font-size:12px;color:var(--text-3);letter-spacing:.04em;font-weight:600}
.trust-text{font-size:13.5px;color:var(--text-2);letter-spacing:.005em;line-height:1.35}
.trust-text strong{color:var(--ink);font-weight:800;font-family:var(--font-en);font-size:15px;letter-spacing:.01em}
@media (max-width:560px){
  .hero-trust{gap:14px}
  .avatar-stack .av{width:40px;height:40px}
  .trust-text{font-size:12.5px}
  .trust-meta{text-align:center;align-items:center}
}

/* ===== BRAND LOGOS · MARQUEE (פס רץ) ===== */
.brands{padding:clamp(56px,6vw,88px) 0;background:linear-gradient(180deg,#FAFAF7 0%,#F5EFE0 100%);border-block:1px solid var(--border);overflow:hidden}
.brands-head{text-align:center;margin-bottom:36px}
.brands-head .eyebrow{display:inline-flex;align-items:center;gap:8px;font-family:var(--font-en);font-size:11px;letter-spacing:.22em;color:var(--brand-2);text-transform:uppercase;font-weight:600}
.brands-head .eyebrow .dot{width:5px;height:5px;background:var(--gold-2);border-radius:50%}
.brands-head h3{margin-top:12px;font-size:clamp(20px,2.3vw,28px);color:var(--ink);font-weight:700;letter-spacing:-.01em}
.brands-head .sub{margin-top:8px;font-size:14px;color:var(--text-3);max-width:520px;margin-inline:auto;line-height:1.55}

.marquee{position:relative;width:100%;overflow:hidden;direction:ltr;
  mask-image:linear-gradient(90deg,transparent 0,#000 8%,#000 92%,transparent 100%);
  -webkit-mask-image:linear-gradient(90deg,transparent 0,#000 8%,#000 92%,transparent 100%)}
.marquee-track{display:flex;gap:0;width:max-content;direction:ltr;animation:marqueeScroll 40s linear infinite;will-change:transform;align-items:center}
.marquee:hover .marquee-track{animation-play-state:paused}
@keyframes marqueeScroll{
  from{transform:translateX(0)}
  to{transform:translateX(-50%)}
}
@media (prefers-reduced-motion:reduce){
  .marquee-track{animation:none}
}
.brand-slot{
  flex:0 0 auto;
  height:clamp(64px,7vw,82px);
  display:grid;place-items:center;
  padding:0 28px;
  background:transparent;
  border:0;
  transition:transform .3s ease, opacity .3s ease;
}
.brand-slot img{
  max-height:100%;
  max-width:190px;
  width:auto;
  height:auto;
  object-fit:contain;
  opacity:.9;
  transition:opacity .3s,transform .3s;
  filter:none;
}
.brand-slot:hover{transform:translateY(-2px)}
.brand-slot:hover img{opacity:1;transform:scale(1.06)}

/* ===== UTILITY ===== */
.hide-mobile{display:initial}
@media (max-width:700px){.hide-mobile{display:none}}
.only-mobile{display:none}
@media (max-width:700px){.only-mobile{display:initial}}